Vax is a global market leader in floorcare, producing innovative vacuum cleaners. 10A were approached by the company to create a series of homepage animations, and to provide creative input into promotions to celebrate 30 years of iconic product design.


Web Animation
Art Direction
Logo Design

Our Approach

With a focus on the customer benefits of vacuum cleaners that redefine power and convenience, we communicated the core product values using simple and stylish motion graphics. We worked closely with the Vax marketing team to create storyboards and incorporated campaign ideas from the products’ television advertising.

Homepage Animation

For the launch of the Mach Air, an innovation in lightweight multi-cyclone technology, we conveyed an effortless customer experience with animation where subtlety is key.

Identity Design

To celebrate 30 years of floorcare innovation and design, we worked with the in-house design team to provide creative direction on a visual identity that would promote an anniversary product range.

Banner Animation

We produced web animation with clear, simple concepts to communicate to Vax customers the company brand motto – ‘We Love Clean’.

Multi-cyclone Product Animation

10A produced web animation to convey the power of multi-cyclone vacuum technology. We applied the Vax brand identity throughout, using exploded 3D views and motion graphics, in a project that encompassed brand motion graphics and identity work throughout the Vax website.