Heather Ogilvie Millinery

London-trained milliner, Heather Ogilvie, designs and makes unique bespoke hats and headpieces from her tranquil studio in the Cotswolds. 10A’s task has been to help Heather establish her fashion brand, ensuring it’s as fresh, contemporary and extraordinary as her hats.

WHAT WE DID

Brand Strategy
Positioning
Brand Refresh
Logo Design
Website
Film
Fashion Photography
Advertising
Brand Guidelines

OUR APPROACH

Heather Ogilvie doesn’t just make hats, she cares about hats and the women who wear them. 10A summarised these qualities in the endline ‘Hats made with care’. It’s a brand maxim we’ve followed at every step along the way – whether advising on the imagery for Heather’s new “Under The Bonnet’ collection or making decisions regarding the UX of her website.

A timeless logo

We wanted to create a logo that allowed Heather to inhabit the same world as London’s top milliners. Our solution was a stylish, timeless logo which includes a logo mark – created by fusing the H and O of Heather’s name in such as way as to represent the aerial view of one of her unique headpieces.

An intuitive, flexible design

Brand photography

We captured Heather’s creative process with a shoot at her Cotswold studio.

‘Under The Bonnet’ photoshoot

We managed a photoshoot to publicise Heather’s new Spring/Summer 2018 collection ‘Under The Bonnet’ – a mischievous marriage of the perceived male automotive and female fashion worlds.

Heather Ogilvie – Hats made with care

SEE MORE OF OUR WORK